Etnies was launched in 1986, the brand's original name was Etnics, derived from the word "ethnic", a nod to the skateboarding sub-culture. It was later renamed etnies due to legal issues. In 1989, Pierre André took charge of the company, making it the first skateboard shoe company owned by a professional skateboarder.

Still to this day etnies continues to grow and produce some of the best styles of skate shoes, apparel and accessories on the market place.