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Emerica

Embodying a modest and raw depiction of skateboarding for over twenty years - as fashions and trends have come and gone, Emerica has weathering the shifting tide, stayed consistent and emerged as one of the most respected skater-owned footwear brands in history.

Founded in 1996 by Pierre Andre Senizergues and renowned for their striking sans-serif logo, stripped back aesthetic, consistent colour scheme and more understated footwear designs – the brand could certainly be considered the most stylistic of all of Sole Technology’s footwear brands.

Although their first video, ‘Yellow’, was released in 1997 - the incarnation of the brand many know was born out of ‘This is Skateboarding’ in 2003. Filmed and directed by Jon Miner, ‘This is Skateboarding’ broadcast the stylistic green and gold hues and figureheads so synonymous with the company today such as Andrew Reynolds, Ed Templeton, Heath Kirchart alongside a youthful Bryan Herman and Kevin ‘Spanky’ Long. Bookending the 2000s with ‘Stay Gold’ in 2010 – the team included Brandon Westgate, Collin Provost, Leo Romero, Justin ‘Figgy’ Figueroa who have matured and embraced careers as equally prolific as their older peers. Following on with two chpaters of the ‘MADE’ video series – the brand has left an iconic imprint on skateboarding’s audiovisual archive.

At the forefront of skateboarding’s ‘stair jumping’ period and as a result, Emerica continue to honour their heritage and years of experience creating supportive footwear by utilising with their unique G6 outsole and midsoles to create durable skateboarding shoes. Models like Reynolds G6 and Dissent are ideal for keeping your feet cushioned although if you’re after something simpler then the Wino G6 and Indictor Low and High are perfect understated vulcanised options.

Whether you’re a stair jumper, ledge lover or transition head - Emerica has a skateboard shoe for you and you can browse a diverse line-up of cupsole and vulcanised models here at Division 24 Skate Store.

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