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DC Shoe Co

Browse through variety of durable cupsoles, simple vulcanised silhouettes and heritage skateboarding shoes from DC Shoe Co at Division 24 Skate Store.

Founded by Damon Way and Ken Block in the early 1990s, DC originally operated as Droors Clothing until Way and Block shifted focus towards footwear production and rebranded the company as the DC Shoe Co in 1994.

Taking a strong influence from athleticism, DC pioneered skate shoe development by incorporating aspects from running footwear within their shoes. Coupled with their simple logo and clean brand aesthetic, the sportier side to the brand allowed DC to gain traction outside of skateboarding and could be considered an early instigator of crossover appeal for skateboarding footwear and apparel brands within the mainstream market.

In 2004, DC Shoe Co released their inaugural video, The DC Video, the first full-length video filmed and edited by Greg Hunt (who would go on to make the acclaimed skateboarding videos Mind Field for Alien Workshop 2009, dylan. for Gravis Footwear and Vans’ Propeller in 2015). With arguable the heaviest team line-up of the early-to-mid 2000s, The DC Video featured Anthony Van Engelen, Rob Dyrdek, Josh Kalis, Stevie Williams, Ryan Gallant, Colin McKay and Danny Way; remaining a historic part of skateboarding cinematography particularly due to Way’s daredevil feats on the DC Mega Ramp.

As the nostalgia for bulkier silhouettes and 1990s nostalgia continues to blossom within skateboarding, DC have met this demand by reintroducing classic models such as the cherished Lynx, Triberca, Kalis Lite, DW1. Due to the brand’s consistently clean image and versatility, these models still look right at home alongside pro models from Wes Kremer, Tiago Lemos, and Evan Smith.

 

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